Client: Durex Student Porject Berghs 2025

The Brief:
No Brief, i did this because I felt it was necesary.

The Problem:
Porn is for the male gaze. The capitalistic Industry often forgets, that human trafficking and sexual abuse of teenagers is a crime.

The Idea:
With the "Challenge the Porns", Durex confronts harmful sexual portrayals.

The Execution:
A typo campaign addressing various problematic norms, including the contradiction around girls being labeled as "too young" yet fetishized as "barely legal."

Art Direction & Copy & Concept: Lydia Jakl