Client:
Snapchat
Young Lions Competition 2025

The Brief:
Connect an Audience to a product or service from a brand you choose in a way that wasn't possible three years ago.
 
The Problem:
Women don't feel safe walking home at night.

The Idea: 
We use Image Recognition AI to generate a "Safe Track" home.

The Execution:
Using The Snap Map and the Function to post Stories publicly, we ceated "Snapchat Safetracks" to guide women home safely.

Art Direction & Concept: Madeleine Sjölinder
Copy & Concept: Lydia Jakl