RISKIERT, RISKIERT, ELIMINIERT.

Client:
ÖBB

Problem:
Careless crossing of train platforms costs young lives.

Insight:
Surprise and repetition effects ensure better memorization of behaviors.

Solution:
Raise awareness without finger-pointing.
Repetitive habits are what mask risks. In other words: risk, risk, risk...until something happens.

Credits:
CD: Werner Singer, Max Karall
Art Direction: Denise Danninger
Text and concept: Theresa Scherrer
Text and concept: Lydia Jakl