

If we have one thing, it's stories and if we have two, it's even better because I need at least
two too fall asleep.

Playing pretend used to mean everything to me.
With thoughts, you can do anything. The best ideas begin with "Let's pretend" because at that point everything is possible. Today, I'm still good at making things up and telling stories. And in Activity,
but whatever.
Never without morals. Values are part of my work. Whether it's
a website, long copy,
a gastronomic concept,
a manifesto, or a headline, I look for the point where a story sticks.
With emotions, something to think about, and everything you wish for and I believe in.

Oh no,
my pearl necklace.
I was tought by:
Wien Nord Serviceplan, the best time ever. That's where I fell in love with copywriting. Die Werbeakademie Wien, where I learned how to love. Jung von Matt Donau, where I was able to take so much with me and meet amazing people. At Schatz und Stöber, by pieces that make me proud. And by AI. I love Sweden and its advertising, so I headed north. At the Berghs School of Communication, I spent four months studying Advanced Advertising with an AI focus.
Best decision ever. Since 2025 I do copy and concept at DMB. and write about water most of the time.





