Client:
Monotype
D&AD 2025

The Brief:
Create a bold type-driven campaign that shows how typography can be more than just a messenger playing
an active voice in the push and pull between freedom
and control.

The Problem:
The Trump administration is erasing words like diversity, climate change, women or race from government language.

The Idea:

When censorship sews words shut, freedom is hanging by a thread. So we fight back, with language. Typography and speech become our tools of residence.

The Execution:
We visualize censorship though a thread.
Stiching people's mouths shut.

Credits:
Art Direction & Concept: Madeleine Sjölinder
Copy & Concept: Lydia Jakl